CLEANEGE
Description
CLEANEGE is a premium car and motorcycle wash brand designed to deliver top-tier handwashing services with an edgy, underground vibe. The project included creating a cohesive visual identity, from the bold logo to the sharp color palette, all reflecting the brand's commitment to quality and professionalism.
Images by and MidJourney
Client
CLEANEGE
Year
2024
Type of work
Branding, Advertising
About the logo
The CLEANEGE branding project was a unique challenge, combining a premium service with an edgy, underground feel. The goal was to create a visual identity that would reflect both professionalism and a youthful, rebellious spirit.
The Challenge
Designing the logo required balancing clean, sharp lines with a sense of boldness and energy, making sure it resonated with a high-end yet accessible market. The color palette of black with bright orange accents was chosen to convey both luxury and intensity, creating a strong visual impact while keeping the design modern and fresh.
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