Office DEPOT
Description
Office Depot is a leading office supply retailer with a strong presence in Israel. While the brand’s identity was already established, I joined the design team to help evolve and expand its visual language. This page showcases a selection of advertising materials and graphic work I created as part of my role — from bold campaigns to creative packaging design.
Images by Office depot and ShutterStock
Client
Office Depot
Year
2025
Type of work
Advertising, Video Editing, Print
My goal was always to balance
strong promotional messaging with sharp, eye-catching design — turning everyday sales into attention-grabbing visuals. The pace was fast — lots of campaigns, quick turnarounds. I focused on creating designs that were visually consistent, even when juggling multiple formats and weekly briefs
A major challenge
was prioritizing information: prices, product names, call-to-action. I designed layouts that guide the eye and help users quickly absorb the key message. Each platform has its own rules. From vertical stories to billboard-scale graphics, every piece was adapted to feel cohesive, clear, and instantly recognizable as Office Depot. Even within the limitations of an existing brand, there’s room to innovate.
I explored ways to push the visuals forward while staying aligned with Office Depot’s recognizable identity The design needed to resonate with a wide range of customers, from small business owners to parents shopping for school supplies — always keeping clarity and accessibility in mind Each design was part of a larger story — whether it was back-to-school, tech sales, or seasonal promotions. I worked to make sure each visual supported the bigger message
